As we step into a new year, the world of food and nutrition is abuzz with anticipated trends and fads. While some have stood the test of time, others might just be fleeting whims.

In the dynamic landscape of dietary choices, caution is key – not every trend is a nutritional gem.

In this article, dietitians and co-founders, Anna and Alex, share their predictions for the food and diet trends that are set to make waves in 2024.


1. A focus on eating for longevity… The Blue Zone Diet

The Blue Zone diet is gaining traction, largely due to the Netflix documentary series: Live to 100 – Secrets of the Blue Zones showcasing its potential benefits. Describing regions where people often live to 100 or more, like Okinawa, Japan, and Loma Linda, California, this diet emphasises a plant-based approach. Focused on fruits, vegetables, beans, whole grains, healthy fats, and fermented foods, it mirrors the dietary habits of those with lower rates of chronic health conditions.

Aside from dietary habits, there are other common habits of the Blue Zones including:

  • Incorporating movement naturally as part of their daily routine – Blue Zone residents move every 10- 15 minutes
  • Have a sense of purpose each day
  • Less stress
  • Not overeating
  • They enjoy a glass of wine with friends and family
  • They live as part of a community
  • Engagement with family is key to a Blue Zone way of life
  • Enjoy an active social life


2. Oat-Based Products: Following the Oat Milk Craze

Oats have evolved beyond being merely a breakfast ingredient and have become a widely embraced plant-based alternative, featuring prominently in various culinary applications. Whether in the form of oat-based dairy or meat substitutes, this versatile grain has seamlessly integrated into a diverse range of food products. We anticipate a notable increase in the availability and popularity of oat-based items in 2024.


3. Ozempic: Weight Loss Drugs and Appetite Suppressors

Ozempic, originally designed for treating type 2 diabetes, is gaining attention amongst those trying to lose weight with Oprah Winfrey the latest to jump on the band wagon. Acting differently to other traditional weight loss drugs, it acts by increasing insulin production, lowering blood glucose levels, and reduces appetite. The fact that it has multiple modes of actions is what appears to make it a useful tool for many on their weight loss journeys. However it’s crucial to note that Ozempic is effective primarily for individuals with insulin or glucose regulation issues and requires a holistic approach, including the right diet and exercise, for long-term results.


4. Budget-Friendly Meals

With the cost of living on the rise, we’ll all be relieved to see more simple, budget-friendly ideas for healthy meals. Building on the trend of elevating inexpensive staples, such as two-minute noodles, with added ingredients like frozen vegetables and tofu, this approach offers a practical solution for those looking to balance health and budget.


5. AI in Nutrition: Revolutionising the Landscape

Following the storm AI created in 2023, its potential in clinical nutrition is on the horizon. From tracking dietary intake to providing feedback and motivating clients, we expect AI to play a significant role. While AI nutritionists might be on the horizon, caution is advised due to the lack of substantial research backing their widespread use. However, for dietitians and nutritionists, AI could assist in managing specific aspects, such as controlling blood sugar levels for diabetics and providing more allergy-friendly options, like gluten-free alternatives.


6. Frozen and Pre-made Meals: Convenience is Key

As the quest for convenience continues, the market for frozen and pre-made meals is expanding. Tailored options, including those specifically designed for kids, are expected to cater to the evolving needs of consumers seeking hassle-free meal solutions. In the dynamic world of nutrition, 2024 promises an exciting journey of discovery and experimentation. Stay tuned as we navigate these trends together!




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